The MENA Story


This is a story about Mena Loheni and her four daughters - Agnes, Jackie, Gina & Charlene. With all the triumphs and numerous challenges of their journey together, MENA is the enterprise which allows them to be inspired, creative and more importantly, to stay together.

MENA was established in 2002 and began quite simply as a small home business in Samoa to help make ends meet for the close knit Loheni family. Within 5 years, MENA dramatically altered the fashion landscape in Samoa where they are a household name. In 2006, the label set up another base in NZ to assist with the expansion of their label. Today MENA has forged ahead with growth selling their pacific inspired range throughout the South Pacifc as well as Hawaii and Japan. In 2010, MENA was awarded the 'Pacific Exporter of the Year' award and a finalist in the 2014 ExportNZ Auckland awards.

MENA has a strong focus on the family's Samoan heritage - the family collaboration and sense of unity lies at the heart of what this label is about. Also known as the 'Cradle of Polynesia', Samoa provides an abundance of inspiration for their collections. The four sisters each have their own individual styles that they bring to their collections, but something that they all agree on is that fashion should be 'adventurous, fun and feminine'.

Their vision is to take their slice of paradise to the rest of the world.

The MENA Look

The collections are inspired by the natural beauty of Polynesia. The use of vibrant colours and bold organic prints are balanced by classic, flattering styles for work, day or evening. Maxi dresses utilize floaty chiffon and soft knits to celebrate the curves and shapes of a woman's body. Cocktail & party dresses are a flutter of frills, exotic shapes and bold colours not forgetting transeasonal pieces for that special winter rendevous. Daring separates make for a refreshing addition to corporate ensembles.

Each piece from MENA embodies the soul of Polynesia, alluding to the exotic treasures of the South Pacific. One point of difference is MENA's prints - exclusively designed so you won't see them anywhere else. Elegant, sophisticated pieces combined with a sun drenched and sunset palette creates a refreshing statement that says MENA.

The MENA woman is fun-loving, adventurous and ultra feminine.