Talaleomalie - Spring/Summer 2018

We've called this latest collection 'Talaleomalie'. It's the Taupou name of our mother Mena and it means 'teller of good stories'. Growing up we loved hearing her stories about growing up in Samoa with her siblings, parents and extended family.  The stories were captivating and enchanting. Life was hard for our mother and her family. Not much money but they were rich in their strength of family and their faith. Stories about strong mothers, their dutiful children and the many sacrifices they made for the betterment of the wider family and their village. 

This collection is a tribute to these stories and our family members who helped paved the path for us.

MENA Kaftan


Fashion for Fiji MENA Fundraiser

In May 2016, MENA held a fashion show fundraiser to provide housing relief to victims of the the Cyclone Winston flooding in Fiji. The event raised $9000 on the night and this was provided to Habitat for Humanity. The charity event included a catwalk fashion show of the latest MENA collection and guest fashion designer from Fiji Hupfeld Hoerder. Refreshements included wines by The Sisters Wine, delicious Pacific fare by The Blue Room and tasting samples of E-Life Wild Tumeric. There was also a great lineup of Pacific vocalists and entertainers. Over 200 guests were in attendance at the beautiful Auckland venue Hopetoun Alpha.

MENA Fashion Show

MENA Palm Print Dresses and Jumpsuit

MENA Fashion Show

MENA Black and White Tropical Print Kaftans and Dresses

MENA Fashion Show

MENA Maxi Skirt & Tropical Print Dresses

MENA Fashion Show

MENA Tapa Print Dress 

MENA Fashion Show

MENA Red Tropical Kaftan and Models Backstage

MENA Fashion Show

MENA Yellow Hibiscus Collection

MENA Kaftans to LOVE

No longer just a beach throw-over, the kaftan has become one of our most popular dresses for these glorious summer months. We started introuducing kaftans into our MENA collections about two years ago and they've become so popular we increased the number of styles and they have now become a staple part of our seasonal collections, particularly spring/Summer. The kaftan is making a big comeback with international designers and they'll be around for a while to come. The elegant simplicity of the cut, the relaxed, looser style makes them a hit for summer weddings or cocktails. Combined with the right accessories they make a very regal, statement dress. We love that our signature MENA tropical prints can be splashed all over or in placements without seams getting in the way. 

MENA Kaftan
MENA Kaftan

MENA Kaftan

MENA & Shahana Jewels

MENA collaboration with Shahana Jewels

We were delighted to launch our latest collection at our new Grey Lynn store recently to a packed-out audience of MENA fans who were treated to an in-store fashion show, Ariki Vodka cocktails and giveaways. Our latest ‘Salamasina’ collection featuring our latest signature vibrant print dresses, kaftans and separates also included a collaboration on a matching jewellery range with local jewellery brand Shahana Jewels

We first met Shahana Jewels designer, Shehana Kimiangatau in 2016 when the jewellery designer offered some of her pieces to accessorise our MENA fashion show fundraiser for Habitat for Humanity. This time round Shehana wanted to design some pieces to specifically complement one of MENA’s signature prints in the Salamasina range. Shahana 'Salamasina' includes a ring, necklace, earrings and bracelet in a beautiful, limited edition intricate tropical palm design.

This collection is named after the Samoan Queen Salamasina (15th Century) – one of the most famous female figures in Samoan social history. It’s a fitting name as our brand has always been about strong women, respect of their Pacific heritage and service to others. Values that they’ve inherited from our mother Mena Loheni. ‘We love the intricate pieces that Shehana designed – they are very unique and sophisticated pieces that complement our new prints so well.

MENA’s new Salamasina collection is now available in-store and online and we will also be selling the exclusive Shehana 'Salamasina' jewellery as well.

MENA ' Salamasina' Collection 

Shahana 'Salamasina' Necklace

Shahana 'Salamasina' Necklace

Shahana 'Salamasina' Earrings

'Shahana 'Salamasina' Earrings

Shahana 'Salamasina' Necklace

Shahana 'Salamasina' Collection

Shahana 'Salamasina' Jewellery

'Shahana 'Salamasina' Collection

Photoshoot Collaboration with Pacific Island Artist Emily Mafile'o

Last week we were lucky enough to have Tongan artist Emily Mafile'o photograph some items from our upcoming Summer 2016 collection. 

It was amazing to see MENA come to life through someone else's creative vision. 

Here are only a few of our favourite shots from the day.

Photo credit: Emily Mafile'o

Makeup Artist: Audrey Alani

Hair: Winnie Purcell

Models: Joyana Meyer & Janine Tuivaiti

Samoa Fashion Week 2016

Putting pacific fashion on the map

Last month, 12 - 17 September, our beautiful Pacific Island nation of Samoa held its first Samoa Fashion Week. This was organised by the Samoa Arts Council (S.A.C) in collaboration with the Pacific Runway Fashion Show in Sydney Australia.

Our label MENA was established in Samoa back in 2001 and although we have done NZ Fashion Week, Fiji Fashion Week and various trade fashion shows over the years we are really delighted that Samoa has now set up its on home based event to showcase our fabulous and talented local talent.

Here are some of the photos of the MENA catwalk from the night.

MENA on the Catwalk at SFW2016. Photo credit: Rae Photography

The MENA Ava Dress at SFW2016. Photo credit: Rae Photography

Dressing up in a Jumpsuit!

MENA Phaedra Jumpsuit

The jumpsuit has made a fantastic comeback in recent seasons and its not going away anytime soon. So trade in your dress for a jumpsuit for your next special occasion. There are a great variety of cuts and styles out that will flatter any body size or shape. We decided to do a jumpsuit this season and we think you'll love our Phaedra Jumpsuit with its gorgeous cowl neck feature teamed with a tropical palm print. Perfect for that Spring/Summer wedding you may have coming up or make a statement on your next night our celebrating with friends.

MENA Phaedra Jumpsuit


MENA is a family clothing business that started in Samoa in 2002. The owners/designers are Mena Loheni and her four daughters Agnes, Jackie, Gina and Charlene.

We are passionate about our business because it ties in everything that we love under one roof - fashion, culture, colour, heritage and of course family!

We will use this blog to share our thoughts and inspirations behind what we do. We started off making Samoan dresses and Puletasi (two-piece garments). We are now well known for our resortwear, cocktail and evening dresses in our signature pacific prints.

Do check in with us regularly as we share with you some of the wonderful people, events and experiences we come across in our MENA world.